The foreign exchange market has been one of the most exciting sectors to be a part of since the global economic crisis started in 2008, and also one of the most reliable. This wasn?t always the case however; the risks associated with currency trading have always been at the forefront of traders? minds and when large-scale events happen that affect a currency, such as the Japanese tsunami that engulfed the country last year, or the ongoing eurozone debt crisis, markets become both volatile and unpredictable.
What has been interesting about the past 12 months is the amount of traders who have embraced this volatility. No-one could have thought four years ago that the US dollar, which for so long dominated markets, would be a risky tender to trade in, or could have predicted the ongoing failure of the euro, the fate of which is currently the most influential factor on the forex market. Harnessing the ability to trade in such perilous times takes more than just skill; you must first find a trading platform that has a complete understanding of the industry and provides the products to achieve the best results when trading.
At easy-forex we have been pioneering currency trading since 2001, when we began to democratise the market and give easy access to the forex market to everyone. We were one of the first companies to bring retail forex trading to the mass market and we have been trading in 160 countries ever since. With one easy-forex account, traders can trade currencies and commodities using their web, desktop or mobile platforms, from any location. We believe our company is the best choice for those investors who are looking to explore trading with forex and we attract such people by making forex uncomplicated and honest. We pride ourselves on being convenient and trustworthy.
Some examples of the ways we do this are by providing guaranteed stop-loss on our easy-forex platform, which means you can never lose more than you are prepared to risk, and we also make available tight fixed spreads, so that you can be sure that the rate you set is the rate you get.
An industry in turbulence
Over the past 12 months we have seen our client base of active traders grow by approximately 50 percent and our turnover by around 35 percent. We attribute this to a variety of factors, including significant investment in our customer service and our trading platforms. We have also observed increased interest from traders looking to try forex for the first time.
Importantly, the forex industry is still relatively new and the growth rate of the market has yet to stabilise. As the majority of retail traders are sourced via online marketing channels and their access to the forex market involves immediate payments via online payment solutions or credit card deposits, we believe that the correlation of the industry with internet penetration and the growth of online payment methods means that the future is bright for forex. Another important factor to consider is that turnover is also correlated to volatility in the market. During the 2011 eurozone financial crisis we saw continuous and elevated levels of market volatility in the forex market. This had the effect of exciting the retail traders as many of them associated the link between volatility with the number of available trading opportunities, which, as a result, led to increased turnover.
Looking at 2011 volumes, we can clearly see the disproportionate level of turnover compared to previous, less volatile years. The market volatility was also covered extensively by many news sources globally, which effectively provided free marketing for the industry and attracted many new entrants keen to try forex trading. We also increased focus on customer service and education for our traders, which we executed by boosting our investment in, and restructuring of, our marketing and sales departments.
Calling traders to account
Success in forex is attributed to a number of factors, but primarily education. As a trader, you need to understand what can make the market move and how to balance your opportunities against your risk. Those traders who are new to forex, but savvy, spend the time getting to know the market and the tools at their disposal to help them become the best trader possible. We support our traders by offering one-to-one coaching, a dedicated ?Learn? section on our website with 40 educational videos-on-demand, as well as 24-hour support, five days a week, via telephone, live chat and email. Transparency is essential in forex trading and no matter which company you decide to trade forex with, you should always choose a broker that is regulated. Easy-forex is regulated in Europe by CySec, in addition to also being regulated in the US and Australia. In fact, we adhere to the highest levels of KYC and AML standards, irrespective of the trader?s location. We don?t charge commissions on deposits, there are no withdrawal fees and no maintenance margin requirements. We also do not engage in dealer intervention practices, all of which reassures our traders. We also offer unique, simple margin calculation that allows traders to leverage all available balance in their account and our traders benefit from our price improvement policy, which means we offer the best rate available in the markets.
tailored to your needs.
We have over 100 currency pairs available for trading, as well as valuable commodities such as gold, silver and oil. We offer four types of account: mini, gold, platinum and VIP. The mini account allows traders to open an account with us with as little as $25. We are flexible and are able to cater to the personal needs or requirements to suit every kind of trader. Our traders simply have to express their preference and we will tailor their account to suit their needs.
Those clients who open a gold, platinum or VIP account also get access to our dealing room services, including personal support and exclusive tools for traders who are looking to take their trading to the next level. We are wary of becoming complacent and have ambitious plans for 2012. We will continue to grow our business and to strengthen our brand position across our target regions with local footprints in Africa, the Far East and the Middle East. We also have some significant investments under way in terms of our infrastructure, as well as technology and platform improvements, which our traders should look out for.
Source: http://www.worldfinance.com/markets/fx-and-brokerage/foreign-exchange-made-simple-by-easy-forex/
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