NEW DELHI, Oct 15 ? Maxis Bhd?s 74 per cent-owned unit in India, Aircel, plans to cut some 600 jobs or 12 per cent of its total workforce in five states following its decision to reduce operations in unprofitable regions amid surging costs and severe margin pressure.
It will scale down operations in Madhya Pradesh, Punjab, Haryana, Rajasthan and Gujarat in its bid to trim down costs and reallocate resources to profitable zones, reported The Economic Times, quoting an executive aware of the development.
Aircel, India?s fifth largest mobile carrier with a total of 66 million customers, has about 800 employees and six million customers in the five circles.
The report said the firm will ?test the waters? in Madhya Pradesh where it proposes to rely on its intra-circle roaming pact with Tata DoCoMo for coverage, and handle customer acquisitions and recharges online, dispensing with the need of having its own network and sales and distribution channels at the field level.
?If the Madhya Pradesh pilot project is successful, the new business model will be extended to other unprofitable regions,? said a company executive with direct knowledge of the development.
Aircel, in its response to The Economic Times? specific queries, said it was changing its business model to reduce costs.
?Operational costs are high and margin pressure is severe. Aircel is revamping its business model to lower the ?cost to serve? without compromising on customer service and network experience,? said a company spokeswoman, declining, however, to confirm whether impacted staff in the scaled down circles would be relocated to profitable zones.
But executives privy to the developments said the new business model of relying on intra-circle roaming pacts to provide coverage to six million customers could have serious limitations.
?Coverage can be a challenge as the intra-circle roaming pacts in the five regions are not all-encompassing,? said one of them, adding that there could also be problems in targeting customer acquisitions and recharges online if Aircel dispenses with ground level sales and distribution channels. ? Bernama
?
keystone xl pipeline idaho potato bowl cagayan de oro cagayan de oro bowl schedule 2011 bowl schedule barry bonds
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন